The News Sandwich

Guido is ecstatic - the PM's spokesman told lobby journalists he "didn't recognise" the claims it made about Brown's behaviour, which is Westminster-speak for saying they're wrong.

I was teasing one of the authors this morning by telling her she was now the story, but she didn't rise to the bait.

Whatever you make of the Bloomberg feature, we should all be grateful to the writers for introducing us to the concept of the news sandwich. Supposedly, when Brown's PR people are telling him what the papers have been saying, they downplay the negative coverage by first telling him about a positive story, then describing the negative one before swiftly moving on to another positive item.

It's like something out of The Thick of It, which, by the way, I heartily recommend.

                   

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