Sunday, 14 June 2009 16:36
Written by Jonathan Walker
Another local news-site which caught my eye is theYamYam.com, a bit of an odd beast.
It offers précis of stories from other sources - mostly traditional media, with the odd blog thrown in - and links to the original article. As far as I can tell, there is no original content on the site itself.
Update: I've noticed the site does have the odd original story. This may be a new development. But they make up a miniscule proprtion of the stories listed on the site.
Basically, someone has done some work making a very nice-looking site which takes news from elsewhere, and added some Google ads in what I guess is an attempt to make a little cash, or at least pay their hosting fees.
Some of the stories come from BPM Media, the company which employs me.
As the YamYam offers only a couple of sentences from the original story and a link (without a nofollow tag), I guess it's a bit of free advertising for businesses like mine.
Of course, any website which offers RSS feeds, such as BPM's Birmingham Post, Birmingham Mail and Sunday Mercury sites, is inviting others to re-use the content.
Having said that, the YamYam does grab a little bit more than the rather miserly headline + one sentence we offer on RSS.
What do I think of it? I think it's a good idea, and mainstream media organisations shouldn't be afraid of aggregating content - providing links to stories by competitors - either.
The BBC does it. One of my favourite sites, Politics Home, does it. I kind of do it on this blog, in the small "national news" block in the right hand column.
As well as offering our own original reports, there's no reason a website like The Birmingham Post couldn't become a one-stop-shop with summaries of and links to news from the Express and Star, blogs and semi-professional sites such as The Stirrer.
It would be a service to readers, it would drive traffic to the site (just as I check out Politics Home on a regular basis), and we could stick some Google ads around the links as well.